search engine optimisation

Like the logs in the photo above, only a handful of sites get to bask in the sunshine at the top of the search engine results.

If your website isn't on the first couple of pages for your targeted market, then it doesn't matter how great your product is or how beautiful your pages look or how much money you paid to your local advertising agency to create it for you.

The sad truth is that many web designers have no idea how search engine optimisation works and how to ensure that their clients' sites appear in the necessary search engine rankings.

alpineconcepts web design does know. In fact, we run a search engine consultancy for those more "aware" web designers who want to sub-contract our services.

And our own clients receive all this as an automatic part of our design process:

pages created for the words and phrases that people are using to search
code that is easy for the search engine spiders to find and to read
an analysis of how to increase popularity for both visitors and in the search engine rankings

While the competition is busy admiring the newest Flash introduction to their site, our clients are marching into that sunshine at the top of the search results.

So next time your designer wants to sell you on a spinning logo or the latest content management system, ask them instead what they'll be doing to ensure that your site ranks as well as possible.

Ask them whether they'll be providing statistics so that you can see where your search engine visitors are coming from and whether they'll be fine-tuning your pages along the way.

Ask them what your market is and how they are planning to target it. And avoid the ones that sound like they don't know what they are talking about.

We'd be pleased to discuss how search engine optimisation could help your site - ask us for a search-engine-friendly web design quote.